Bulk Amazon title checker
Open a CSV, TSV or flat-file export of your listings. Every title gets a status. Fit failing titles with one click, edit any cell, and download the fixed file. It all runs in your browser.
The file is read in your browser. Nothing is uploaded. We find the column named title or item_name, and the SKU column if there is one.
| SKU | Title | Item Highlights | Status | Action |
|---|
The download keeps every column and row of your file. It replaces the title column with your edited titles and fills an item_highlights column (added at the end if your file had none). If a title or Item Highlights cell you changed here starts with =, +, -, @ or a tab, it gets a leading apostrophe so spreadsheet apps show it as text instead of running it as a formula. Cells you did not change go out exactly as they came in. Check the column name against your category's flat-file template before uploading.
How to use it
- Export your listings with SKU and title (item_name), or paste titles one per line.
- Check the title column picked is right. Switch it in the menu if not.
- Filter to "Needs fixing or review". Press "Fit every failing title" or fit and edit rows one at a time.
- Download. The file keeps your columns and order, with titles replaced and an item_highlights column filled.
Amazon flat files often have one or two instruction rows above the header. The tool finds the header row by looking for a title or item_name column and keeps the rows above it untouched.
How the fitter decides
Amazon wants the most important information first: brand, style, product type, key attribute, color, size or pack count, model number. Most long titles are already written as comma-separated chunks in roughly that order, so the tool works chunk by chunk.
- It removes banned characters, promotional phrases, and any third use of the same word.
- It keeps chunks from the start of the title while the total stays at 75 or under. A later chunk that's short enough, like a color, can still stay.
- Chunks that don't fit move to Item Highlights, in their original order, up to 125 characters.
- If the first chunk alone is over 75, it's cut at the last whole word that fits and the rest moves.
It's a starting point. Read the new title as a shopper would and swap words between the two boxes until it reads well.
FAQ
How many titles can I check at once?
As many as your browser can hold. The table shows 50 rows per page.
Is my file uploaded?
No. The file is read and processed in your browser.
What file formats work?
Comma-separated, tab-separated (including Amazon .txt flat files) and semicolon-separated text. Excel files need to be saved as CSV first.
Pro: fix the whole catalog and keep it fixed
Pro rewrites the whole catalog for you: keyword-aware titles, Item Highlights from the rest, a flat file ready to upload. Then it watches new and edited listings and flags any that drift out of the rules.
This is an early project. Leave your email and we'll write only about the Pro version.
Amazon's rules this tool checks
- Titles must be 75 characters or fewer, including spaces, for all product types except media, in all stores except Saudi Arabia, Egypt, Türkiye and the United Arab Emirates.
- The 75-character limit started on July 27, 2026. Amazon says titles still over 75 after that date are gradually replaced with its AI recommendation. Brand owners get 14 days to review those changes.
- Item Highlights adds 125 characters for details like materials or recommended uses, written as comma-separated phrases. It shows below the title in search results and on the detail page, and Amazon says it is searchable.
- Banned characters:
! $ ? _ { } ^ ¬ ¦.~ # < > *are allowed only in context, like "Style #4301" or "<10 lb". - No word more than twice. Prepositions, articles and conjunctions are exempt. Brand names count.
- No promotional phrases. Amazon's examples are "free shipping" and "100% quality guaranteed". Its guidelines also call out "Hot Item" and "Best seller", and the restricted phrase "FSA/HSA eligible".
Last checked 2026-10-18. Sources: Amazon Seller Central, Product title requirements and guidelines (US), and Amazon's Seller Forums announcement Updates to improve your product titles begin on July 27 (updated June 10, 2026). Amazon does not say how it counts emoji or accented letters. We count each Unicode character as one.