Amazon title character limit checker
Type or paste your title. The counter updates as you type and turns red past 75. Below it, every rule the title breaks, and a version that fits.
What to move
Comma-separated phrases, not sentences. Edit either box. The counts update as you type.
What counts as a character
Every letter, digit, space and punctuation mark counts as one. "Sony WH-1000XM4 Headphones" is 26 characters. Amazon doesn't say how it counts emoji or accented letters, so we count each Unicode character as one. Emoji and decorative symbols break the special-character guideline anyway.
The checks, in order of how often they bite
- Length. 75 including spaces. The meter shows how close you are.
- Repeated words. No word more than twice, ignoring case. Little words like "for", "and", "with" and "the" are exempt. Brand names are not.
- Banned characters. ! $ ? _ { } ^ ¬ ¦. If your brand name contains one, put it in the Brand name field, which is exempt.
- Promotional phrases. We flag the phrases Amazon names, plus a short list of similar ones that we mark as ours.
- Guidelines. All caps and decorative symbols (★, ✓) are flagged in yellow. Amazon lists them as best practice, not hard requirements.
How the fitter decides
Amazon wants the most important information first: brand, style, product type, key attribute, color, size or pack count, model number. Most long titles are already written as comma-separated chunks in roughly that order, so the tool works chunk by chunk.
- It removes banned characters, promotional phrases, and any third use of the same word.
- It keeps chunks from the start of the title while the total stays at 75 or under. A later chunk that's short enough, like a color, can still stay.
- Chunks that don't fit move to Item Highlights, in their original order, up to 125 characters.
- If the first chunk alone is over 75, it's cut at the last whole word that fits and the rest moves.
It's a starting point. Read the new title as a shopper would and swap words between the two boxes until it reads well.
FAQ
Does the 75-character limit include spaces?
Yes. Amazon's requirement reads "Titles must not exceed 75 characters, including spaces."
Which characters are not allowed in Amazon titles?
! $ ? _ { } ^ ¬ ¦. The characters ~ # < > * are allowed only in context, such as "Style #4301" or "<10 lb".
How many times can a word repeat in an Amazon title?
At most twice. Prepositions, articles and conjunctions may repeat. Brand names count toward the limit.
Are media products like books covered?
No. Amazon excludes media product types from the title requirements.
Pro: fix the whole catalog and keep it fixed
Rewrite your entire catalog to the 75-character rule automatically: titles that keep your top keywords, Item Highlights built from the rest, and a flat file ready to upload. Then we keep checking new and edited listings so they stay compliant.
This is an early project. Leave your email and we'll write only about the Pro version.
Amazon's rules this tool checks
- Titles must be 75 characters or fewer, including spaces, for all product types except media, in all stores except Saudi Arabia, Egypt, Türkiye and the United Arab Emirates.
- The 75-character limit started on July 27, 2026. Amazon says titles still over 75 after that date are gradually replaced with its AI recommendation. Brand owners get 14 days to review those changes.
- Item Highlights adds 125 characters for details like materials or recommended uses, written as comma-separated phrases. It shows below the title in search results and on the detail page, and Amazon says it is searchable.
- Banned characters:
! $ ? _ { } ^ ¬ ¦.~ # < > *are allowed only in context, like "Style #4301" or "<10 lb". - No word more than twice. Prepositions, articles and conjunctions are exempt. Brand names count.
- No promotional phrases. Amazon's examples are "free shipping" and "100% quality guaranteed". Its guidelines also call out "Hot Item" and "Best seller", and the restricted phrase "FSA/HSA eligible".
Last checked 2026-10-18. Sources: Amazon Seller Central, Product title requirements and guidelines (US), and Amazon's Seller Forums announcement Updates to improve your product titles begin on July 27 (updated June 10, 2026). Amazon does not say how it counts emoji or accented letters. We count each Unicode character as one.