Amazon Item Highlights examples
Item Highlights is the 125-character line Amazon shows under your title. Paste a long title and the tool splits it into a 75-character title and a highlights line you can copy.
What to move
Comma-separated phrases, not sentences. Edit either box. The counts update as you type.
What goes in Item Highlights
Amazon describes it as space for "materials or recommended use cases", written as comma-separated phrases rather than full sentences. Its own example moves "USB-C, PPS Support, Cable not included" out of a long charger title. Good candidates are compatibility lists, materials, dimensions, use cases and what's in the box. Keep the most important variation attributes, like color and size, in the title if they fit.
Examples
These are the tool's own output on Amazon's charger example and two titles we wrote for illustration. Edit the result to taste.
Before (167 characters)
Fast Charger Adapter, PPS Supported, Compact Charger for models like MacBook Air/Macbook Pro/iPhone 14/iPhone 13/Galaxy S22/iPad Pro/Pixel and More, Cable Not Included
Title after (55 characters)
Fast Charger Adapter, PPS Supported, Cable Not Included
Item Highlights (110 characters)
Compact Charger for models like MacBook Air/Macbook Pro/iPhone 14/iPhone 13/Galaxy S22/iPad Pro/Pixel and More
Before (165 characters)
Paradise Towel Co. Bath Towels 2-Pack, 100% Cotton, Quick Dry, Highly Absorbent, Soft Hotel Quality Towels for Bathroom, Gym, Pool and Spa, 27 x 54 inches, Navy Blue
Title after (66 characters)
Paradise Towel Co. Bath Towels 2-Pack, 100% Cotton, Quick Dry, Gym
Item Highlights (97 characters)
Highly Absorbent, Soft Hotel Quality Towels for Bathroom, Pool and Spa, 27 x 54 inches, Navy Blue
Before (77 characters)
Sony WH-1000XM4 HOT ITEM Wireless Noise Canceling Headphones - BEST SELLER!!!
Title after (51 characters)
Sony WH-1000XM4 Wireless Noise Canceling Headphones
Item Highlights (0 characters)
(nothing needed)
FAQ
What is the Amazon Item Highlights character limit?
125 characters.
Are Item Highlights searchable?
Amazon's announcement says the content is searchable and visible with titles in search results and on product detail pages.
Should Item Highlights be sentences?
No. Amazon asks for comma-separated phrases instead of full sentences.
Do the title character rules apply to Item Highlights too?
Amazon's pages don't say. We only check the 125-character length on highlights.
Pro: fix the whole catalog and keep it fixed
Rewrite your entire catalog to the 75-character rule automatically: titles that keep your top keywords, Item Highlights built from the rest, and a flat file ready to upload. Then we keep checking new and edited listings so they stay compliant.
This is an early project. Leave your email and we'll write only about the Pro version.
Amazon's rules this tool checks
- Titles must be 75 characters or fewer, including spaces, for all product types except media, in all stores except Saudi Arabia, Egypt, Türkiye and the United Arab Emirates.
- The 75-character limit started on July 27, 2026. Amazon says titles still over 75 after that date are gradually replaced with its AI recommendation. Brand owners get 14 days to review those changes.
- Item Highlights adds 125 characters for details like materials or recommended uses, written as comma-separated phrases. It shows below the title in search results and on the detail page, and Amazon says it is searchable.
- Banned characters:
! $ ? _ { } ^ ¬ ¦.~ # < > *are allowed only in context, like "Style #4301" or "<10 lb". - No word more than twice. Prepositions, articles and conjunctions are exempt. Brand names count.
- No promotional phrases. Amazon's examples are "free shipping" and "100% quality guaranteed". Its guidelines also call out "Hot Item" and "Best seller", and the restricted phrase "FSA/HSA eligible".
Last checked 2026-10-18. Sources: Amazon Seller Central, Product title requirements and guidelines (US), and Amazon's Seller Forums announcement Updates to improve your product titles begin on July 27 (updated June 10, 2026). Amazon does not say how it counts emoji or accented letters. We count each Unicode character as one.